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Department of Physical Education and Sports Management, Mashhad Branch, Islamic Azad University, Mashhad, Iran , Fahim_pe@yahoo.com
Abstract: (130 Views)
The present study aimed to identify brand development strategies in football schools. The statistical population of this study consists of two parts, a) the statistical population of the qualitative sector, including 17 experts (from university management professors majoring in sports management and physical education managers and coaches of football leagues) and b) the statistical population of the quantitative sector including all Clients to football schools in Mashhad, which numbered about 3,000 people. According to the characteristics of the statistical community, the purpose of sampling method is targeted for experts and non-probable and available for the clients of football schools in Mashhad. At this stage, 17 experts and 306 clients of football schools in Mashhad were selected as a sample. (To determine the sample size of clients, Jersey and Morgan sample size estimation table was used. According to Morgan table data, the required sample size in the statistical population with a volume of 3000 people is 306 sample units). The approach of the present study is a combination (quantitative and qualitative) and was done using thematic method (referring to related articles and expert opinion). The results of previous research and work (through systematic review of 43 articles and dissertations and 30 open codes) were identified. After interviewing 17 pre-identified experts, 28 open codes were identified, which were repeated by at least one expert and by a maximum of 10 experts. Due to the repetition of some codes by experts and articles, finally after merging and eliminating duplicates, 34 open codes and 5 central codes (existence of basic standards, safe physical facilities, quality of services, having a written program and experienced trainers and having Talent identification program) was identified.
Type of Study: Research |
Subject:
Clinical Psychiatry
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