Volume 28, Issue 7 (10-2021)                   RJMS 2021, 28(7): 83-91 | Back to browse issues page

Research code: 1234-1234
Ethics code: 1234-1234
Clinical trials code: 1234-1234

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Memar M, Torkfar A, Jamshidian L, Mir Hosseini S M A. The survey of health in Kano model for evaluation of educational services quality of students during the corona period. RJMS 2021; 28 (7) :83-91
URL: http://rjms.iums.ac.ir/article-1-6591-en.html
Shiraz Branch, Islamic Azad University, Shiraz, Iran , a.torkfar@gmail.com
Abstract:   (1347 Views)
Background & Aims: The news of several people suffering from an unusual pneumonia at the beginning of the New Year 2020 to the World Health Organization from China led to the introduction of a new type of coronavirus as a cause of a new respiratory disease. With the rapid spread of the disease in China and then to other parts of the world, the new coronavirus, scientifically known as SARS 2 -CoV- and the resulting disease called 19COVID-, caused a great deal of concern and panic among the people of the world. The World Health Organization (WHO) has also announced that the outbreak of the virus is a cause of public health and emergency in the world. This emergency situation has caused concern in the whole society, especially the academic community. In general, the lack or deterioration of health of members of a society from a social perspective causes the inability of individuals to play social roles, disruption of social order and the inability of society to achieve a certain level. However, the World Health Organization's definition of health refers to a state of complete physical, mental, and social well-being, not just the absence of disease and disability; but in most cases, when it comes to health, mainly its physical and psychological dimensions have been considered. At the same time, the growth and excellence of a society depends on various aspects of the health of that society, especially the physical, psychological and social dimensions. In this case, the universities are not separate. Due to the importance of quality in competitive areas, service quality is recognized as one of the key axes of competition, so Islamic Azad University, as an organization with more than 30 years old in the framework of the objectives of the comprehensive scientific plan and in order to achieve policy Higher education institutions in the country should explore new ways to measure their quality in order to increase their market share in the university market to promote health and increase the quality of educational services by increasing customer satisfaction and reducing complaints. Accordingly, it seems that the Department of Physical Education of universities in the south of the country should also examine the quality of its services from the perspective of students, ie the main customers of the university with such an approach to find solutions if there is a problem. Predict and execute to improve services. Doing this research by improving the quality of services through scientific models can increase their satisfaction with various services of the university, growth in the quality of this field and the results for other stakeholders and ultimately society. On the other hand, the analysis of evaluations can help the system in recognizing the strengths and weaknesses of evaluations and help to improve the quality of evaluation and ultimately the quality of education. In this regard, this research it can provide the appropriate tools for systematic diagnosis of service quality deficiencies to the administrators and administrators of the free universities in the south of the country. Therefore, according to the issues raised, the following question was raised for the present study: What is the quality of educational services during the corona to assess health using the Kano model?
Methods: The present study is applied in terms of the type of research and according to the method of data collection is a descriptive and survey type of research and considering that the statistical population of this research is students of physical education in the Islamic Azad Universities of the south. The country (Fars, Bushehr, Hormozgan and Kohkilouyeh and Boyer Ahmad) in the academic year 1399-99, this research has been cross-sectional. Sampling was done in several stages, first the total sample of universities was calculated and then the sample of each university was obtained as a relative class and in a simple random sample in each university. Final sampling was performed. The required number of samples was determined using Morgan table 384 people, a total of 371 questionnaires were collected and analyzed statistically. Out of 371 people, 212 are men and 159 are women. Also, from the total number of participants, 154 people from Fars Islamic Azad University, 74 people from Bushehr Islamic Azad University, 62 people from Hormozgan Islamic Azad University and 81 people from Kohkiluyeh and Boyer Ahmad Islamic Azad University were selected. Data collection tools in this study included a modified service quality questionnaire in Therazakis higher education. This questionnaire was used with Kano approach to identify the priority levels of students' needs for service quality. After data collection, frequency, frequency percentage, mean and standard deviation were used as descriptive statistics to describe the research data.
Results: In the table to determine the level of satisfaction with the quality of services of free universities in the south of the country by examining the service quality gap, determining the level of importance (students' expectations of service quality), determining the adjusted importance of the weight of Kano class (score four for attractive needs, The second score for functional needs and the first score for basic needs were multiplied by the level of satisfaction (with a positive sign) and multiplied by the level of importance of each item. Became; Based on the observed results, it was determined that 15 indicators of university service quality are among the basic needs, 7 indicators were in the category of functional needs and finally 7 indicators were classified in the category of attractive needs.
Conclusion: The aim of this study was to evaluate the health of Kano model to evaluate the quality of educational services during the corona. Based on the results of Kano model evaluation, it was found that among the 29 needs identified in this section, 7 indicators were classified in the category of functional needs, which means the needs that bring customer satisfaction as much as their level of satisfaction; That is, the more needs are met, the more customer satisfaction is provided, and conversely, performance needs are usually explicitly demanded by the customer. These features make the organization survive in the market. These needs include a proper laboratory for sports science, the presence of qualified and ethical teachers, the ability and mastery of teachers on the subject, the ability of teachers to interact with students, practical skills acquired for students, performing promised services on time and a strong desire to They were solving students' problems. Also, 7 needs were identified as attractive needs, these needs are the features of the product that have a greater effect on customer satisfaction and increase his satisfaction dramatically. Attractive needs are never explicitly stated by the customer or expected by the customer. Full satisfaction of these needs further increases customer satisfaction. Attractive needs include 7 components of educational and administrative places and spaces, providing services to students in the shortest possible time, staff readiness to respond to students, logical order between courses, ability to prepare students for the future, encouraging students to think, creativity and Innovation and clarity of course evaluation criteria. In general, the results of the present study emphasized the basic, motivational and functional needs of the quality of educational services of Azad University students during the Corona period to assess health using the Kano model. Functional need was also the most important need for students' health during the corona. Due to the results of the research and the importance of functional needs, it is suggested that the directors of Islamic Azad universities, especially the heads of physical education faculties, to satisfy physical education students in today's special conditions as well as the special conditions of Islamic Azad University. It depends on the student that it is better to think about equipping the university unit with a suitable laboratory for sports sciences, as well as using qualified professors with teacher ethics, capable and dominant, so that they can satisfy the students as much as possible. Also, the use of modern teaching methods, counseling skills and communication with students for faculty members of the university, holding workshops should be a priority, and given that the ultimate goal is customer satisfaction, so it is recommended from the constructive views of students in different stages of planning. Design, provide and evaluate more educational services to be used.
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Type of Study: Research | Subject: Public Health

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