Volume 29, Issue 11 (1-2023)
RJMS 2023, 29(11): 514-524 |
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Ramezanizadeh Nei Rizi S, Torkfar A, Mir Hosseini S M A, Abdi K. Providing Entrepreneurial Approaches in the Development of Sports and Health. RJMS 2023; 29 (11) :514-524
URL: http://rjms.iums.ac.ir/article-1-8806-en.html
URL: http://rjms.iums.ac.ir/article-1-8806-en.html
Ph.D in Sports Management, Department of Physical Education, Shiraz Branch, Islamic Azad University, Shiraz, Iran. , ahmad.qahtan.mohammed@gmail.com
Abstract: (141 Views)
Background & Aims: In recent decades, due to various economic, social and technological developments, such as increasing urbanization, changes in consumption patterns and the level of consumerism, and increasing the influence and use of new technologies, human life has faced new challenges and issues in lifestyle. is Phenomena such as obesity and aging society, food safety and security have become key issues for mankind in recent decades that affect our future and survival. Nevertheless, these challenges have created a new paradigm of life, which is full of opportunities and new business models. Creating sports businesses to solve social problems can be defined in the field of "sports entrepreneurship". They have acquired, they can create a business. Creating and developing companies based on business technology and startups can be a good option to deal with unemployment. Startup companies and businesses, due to their technological, knowledge-based or startup nature, can help the dynamics of the economy. Startup companies or businesses are a prelude to launching an entrepreneurial activity. In other words, one of the entrepreneurial capacities that exist in the sports industry is start-up businesses, businesses that are built by elite groups and idea owners. The purpose of the current research is to design a lean start-up approach model in Sports startup companies in Iran. Methods: In terms of purpose, this research is a part of exploratory research, in terms of the result of an applied research and in terms of data type, a qualitative-quantitative research and in terms of method, descriptive-survey type and based on the approach, inductive-comparative and its strategy is hybrid. It was one of the qualitative and quantitative approaches that is practical in the conceptual model design phase and in the conceptual model test phase in Sports startup companies. The statistical population in the qualitative section includes 20 experts, experts and experts in the field of entrepreneurship and startups, including university professors and faculty members, founders, mentors, CEOs, freelancers, financiers, accelerators, There were investors, trainers and consultants who were selected in a purposeful way; And in the quantitative part based on Morgan's table, 317 CEOs, senior technology managers, sales managers, senior marketing managers, senior financial managers, public relations persons, business development managers, customer service representatives, who have expertise and executive experience and were managerial or experienced in consulting and training in the field of start-up companies and were selected as a statistical sample using a stratified random method. Results: The analysis of the findings of the qualitative part was based on the systematic foundation data method with Max QDA 2022 software, and the quantitative part was based on confirmatory factor analysis and structural equation modeling based on the SPSS AMOS 29 software. Based on the results of the research in the qualitative section, in the causal factors section, there are 9 main sub-categories (managerial skill and commitment/manpower, capital attraction and support, central idea, opportunities and needs of the market and customers, technological and technical infrastructure, lean thinking, agility of process and structure, startup culture and characteristics of sports entrepreneurs), in the field of contextual factors, there are 10 main sub-categories (business legal environment, capacity and potential for adoption, access to resources, level of technology maturity, convergence of stakeholders, education general factors, market supply and demand level, micro and macro start-up environment, business political environment and participation at different levels), also in the section of intervening factors, there are 7 main sub-categories (economic stability and growth, monetary system support, empathy between members, market trends, applied research and development, startup community and social cultural developments), in the strategy section, 6 main sub-categories (new product/service development, continuous improvement strategy, organizational learning strategy, intra-industry strategic alignment strategy, market orientation and process strategy) and finally in the consequences section, 8 main subcategories (new product/service development, customer satisfaction, cost and revenue structural optimization, portfolio investment, revenue development, innovation development, waste minimization and flexibility above) were identified. In the quantitative part, based on Friedman's test, in prioritizing the main criteria of the lean startup approach model, causal factors with an average of 2.60 are the highest priority, intervening factors with a value of 2.20 rank second, and contextual factors with a value of 1.20 rank third. Among the effective factors, were Capital attraction and support factor with an average rank of 3.43 in the causal factors section, business legal environment with an average rank of 4.23 in the background factors section, and economic stability and growth with an average rank of 4.56 in the intervening factors section, respectively. Below are the effective categories in applying lean start-up approach in sports startup companies in Iran. Conclusion: In this research, it was stated that the central phenomenon of the lean startup approach has been explained in the form of basic concepts and lean startup approach, which is the leanness of the processes and executive structures of a startup. In fact, the central phenomenon of this research is the application of the pure approach of startups active in nascent sports companies in Iran. Being lean and using the lean startup approach in sports startups is due to several factors that may be influential in this case. Some of these factors are: Market analysis is a quantitative and qualitative assessment of current market conditions. Improper management cause some startups fail due to problems in operational and financial management. The financial problems of businesses are considered an integral part of the world of startups. Fierce Competition The sports market may be very competitive. Entering markets occupied by the largest companies may make it difficult to succeed. In some cases, sports startups face legal and regulatory problems that can lead to their destruction and failure. Negative reviews reviews and criticisms through the media and social network. Users can add to the problems of sports startups and cause a decrease in public trust in their products or services. Technical problems can slow down product or service development and lead to financial problems. If a start-up cannot provide a competitive advantage or a recognizable art of differentiation and is not particularly different from others, it may be difficult to capture the market and fail quickly. |
Type of Study: Research |
Subject:
Public Health
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