Volume 27 -                   RJMS 2020, 27 - : 19-28 | Back to browse issues page

Research code: A-10-5338-1
Ethics code: 1234
Clinical trials code: 1234

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Abedi A, Alidoust Ghahfarokhi E, Ghasemi H. Designing a motivational model based on organizational image and competence and perception of managers. RJMS 2020; 27 :19-28
URL: http://rjms.iums.ac.ir/article-1-6386-en.html
University of Tehran, Tehran, Iran , e.alidoust@ut.ac.ir
Abstract:   (1911 Views)
Background & Aims: This study designed a model of employee motivation based on organizational image and competence and perception of managers in employees of the General Department of Sports and Youth of Isfahan Province. This research is applied in terms of purpose.
Methods: According to the objectives of the research, the following four questionnaires were provided to the staff to collect data and include personal characteristics that have been prepared by the researcher based on the research needs of information about the individual characteristics of the subjects. Data related to gender, employment status, and degree of the subjects were collected through this questionnaire. In this study, descriptive and inferential statistics were used as follows. Descriptive statistics (frequencies, means, percentages, standard deviations and tables) were used to organize, summarize, classify raw scores, and describe sample sizes.
The statistical population of this study consisted of all employees of the General Department of Sports and Youth of Isfahan Province, whose number was 327 people. Statistical sample of 149 people (male and female) were selected. In order to collect information, a researcher-made questionnaire of organizational image 61 questions of Motivation Questionnaire, Ojaghi in the year and the competency and perception questionnaire of Elric managers were used. Cronbach's alpha was used to estimate internal reliability and factor analysis was used to evaluate the validity of the research tool. Given that the purpose of this study is to determine the correlation between variables and estimate the criterion variable from the predictor variables. To analyze the data, Pearson correlation coefficient, factor analysis, multivariate regression, path analysis and finally to present the model, the structural equation modeling method using SPSS 21 and LISRL software was used.
Results: Organizational image is one of the most important factors in the growth or backwardness of organizations. Organizations should strive to know and understand their image and look for ways to improve this image, because by creating a positive mental image, they can achieve the highest levels of progress. Undoubtedly, gaining and maintaining a positive external image and image is one of the most important goals of all organizations. Today, most organizations spend a lot of time, resources and effort to create an effective image of their organization or business; Because whenever an organization has a positive image, its audience, stakeholders and customers will generally consider the behaviors and decisions of that organization as well as their experiences with it positive. On the other hand, if they have a negative image of that organization in their minds, the performance and behavior of that organization will be unrealistically influenced by negative perceptions and perceptions. The personality of the organization is characterized by signs. These signs include a diverse set of elements such as employee behavior, customer service, services and products that meet the needs and name of the organization, its logo and slogan. These signs, which are in fact the identity of the organization, create a mental image in people's minds.
According to the research results, one of the key preconditions is the motivation of employees to perceive competence, which is largely under the control of managers. This result was obtained in previous researches of Mirsafian Mirsafaei (2017) and Deh Pahlavani (2007) which shows that today organizational imagery has penetrated in all parts of the organization and even the most important human resource has not been deprived of this effect. Organizational imagery has enabled organizations to have a comprehensive and complete view of their resources, especially human resources. By using this system, it is possible to increase the level of employees' authority and give them complete and necessary information so that they can perform the task or work of the organization in the best way. On the other hand, the expansion of activities and competencies of managers in the field of human resource management and continuous interaction between these activities and the need for coordinated planning in the effective recruitment and improvement of human resources is recognized as the most important strategic resource of any organization.
The results of this study showed that the organizational image not only has a direct effect on motivation, but also its indirect effect through employee motivation is greater than its direct effect. It is also necessary for large organizations to create an appropriate information system and keep the information of this system up to date
Conclusion: According to the research results, one of the key preconditions is the motivation of employees to perceive competence, which is largely under the control of managers.
 Therefore, competent managers of the Department of Sports and Youth by creating a proper organizational image in the minds of employees can not only increase employee efficiency, but can also increase employee motivation, which is effective in the organization.
In general, the research results indicate that the organizational image encourages employees to perform behaviors that are beneficial to the organization; Behaviors that the organization directly benefits from (human resource competence) and behaviors that other employees benefit from. Another point is that the transparency of managers' competencies makes employees do a good job of portraying the organization and work with better motivation in the organization.  Therefore, it can be said that the competence of managers is a mechanism through which a proper organizational image is created and provides appropriate motivation in employees to perform activities. In practice, the results of this study can be used to teach organizational image skills to managers to improve their performance in dealing with employees and confront their attitudes to improve performance. Theoretically, at least now we can understand how employees' attitudes and work behaviors (competence and motivation) are influenced by organizational image behaviors.
When Zone seeks the organizational image and moves towards it, management and employees must play a dynamic role in the implementation of human resource activities. The organizational image of individuals towards an organization is considered an important factor determining the success or failure of that organization in various fields. In this image, we place a mirror in front of our organization and observe the internal and external situation of our organization. Today, creating and expanding changes in human resources through the organizational image is easily done and motivates the employees of an organization.
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Type of Study: Research | Subject: Clinical Psychiatry

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