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Showing 4 results for Hasankhani
M.s. Ganjavian, E. Ameri, E.g. Hasankhani,
Volume 8, Issue 24 (9-2001)
Volume 8, Issue 24 (9-2001)
Abstract
This is a retrospective study of 83 patients with polioscoliosis, treated surgically in Shafa hospital (1970-1997), and the results are as Follow: implant failure: 15 cases (18%), pseudoar throsis: 12 cases (14.5%) deep infection: 4 cases (4.5%) superficial infection: 3 cases (3.6%) cast sore: 17 cases (20.5%) and loss of correction: 28 cases (33.7%).
Implant failure was more common in Harrington distraction system (HD) and Harrington with Zeilke system, and was rare in Harrington with sublaminar wiring (HD+SLW). Pseudoarthrosis was common in the HD and was very rare in the HD+SLW.
Also pseudoarthrosis was more common in the fusion with sacral involvement, posterior fusion alone, thoracolumbar and lumbar curves, than Fusion without sacral involvement, anterior with posterior fusion, and thoracic curve.
So in polioscoliosis with thoracolumbar and lumbar curves that need fusion with sacral involvement, the most appropriate procedure is anterior and posterior fusion with HD+SLW instrumentation.
Soheila Aminimoghaddam, Samira Hasankhani, Andisheh Maghsoudnia,
Volume 25, Issue 1 (3-2018)
Volume 25, Issue 1 (3-2018)
Abstract
Background: The current study reviews fundamentals of medical obstetrics in Holly Quran. The Holy Quran have clearly explained the pregnancy and obstetrics events. As these general subjects play an important role in healthy fertility in human beings, this study is done to discuss some important fundamentals of obstetrics, including pregnancy, healthy fertility and lactation.
Methods: The method of this study is based on some documents using the verses in the field of women, obstetrics and scientific bases of embryology present in the Holy Quran.
Results: With the use of the Holy Quran verses we realize that the health of women and their hygiene in fertility has religious base and it is one of the necessities for having a healthy and growing society.
Conclusion: Important comments in Islamic education with comprehensive and strong motivation in the field of obstetrics have been noted for more than fourteen century
Fahimeh Hasankhani Kouhestani, Mohammadreza Rostami, Seyedhossein Hosseini,
Volume 31, Issue 1 (3-2024)
Volume 31, Issue 1 (3-2024)
Abstract
Background & Aims: A consumer's mental image refers to a set of perceptions, feelings, and beliefs that people form in their minds about a product, brand, or company. This image includes various aspects such as product quality, reliability, brand reputation, previous experiences, and advertising messages, all of which influence how the consumer perceives the value and desirability of the product. The consumer's mental image is created based on direct experiences, opinions of others, and information received through advertising and marketing, and acts as a key factor in purchasing decisions. In marketing, the mental image of the consumer plays a vital role because this image determines how the product or brand is perceived in the market and to what extent it can attract the trust and interest of consumers. A positive mental image can lead to increased customer loyalty, stronger emotional connections with the brand, and greater willingness to make repeat purchases. On the other hand, a negative mental image can lead to a decrease in trust and purchase motivation and weaken the brand's position in the market. Marketers use the mental image of the consumer as a strategic tool to be able to design their advertising messages more targeted and effective. This image helps them better understand the needs and expectations of consumers and provide products and services that are in line with the values and preferences of customers. In addition, image-based marketing helps promote brand reputation and create competitive differentiation in the market, making consumers feel that the brand in question is the best choice to meet their needs. The medical and health equipment industry is of particular importance due to the rapid growth of demand and the increase in health needs in society. The Iranian market is facing unique challenges and characteristics that make it necessary to understand the factors affecting the purchase of this equipment. The challenge of this research lies in the fact that despite the growth and development of the medical and health equipment industry, there is still no complete understanding of the key factors influencing the purchase decision of Iranian consumers. One of the basic challenges in this field is the difference in the advertising approach of health-oriented products compared to ordinary goods. Factors such as price, quality, brand, technology, availability, product information, and even advertising and public awareness of product applications are possible factors. But to develop efficient and optimal marketing and sales strategies, it is necessary to identify and analyze these factors in the specific context of Iran's market and its social, economic, and cultural characteristics in a precise and systematic manner. Knowing the key factors affecting the purchase of medical and health equipment in Iran not only helps the manufacturers and distributors of these products to optimize their marketing strategies with a better understanding of the needs and expectations of customers, but it can also help consumers to make a more informed and optimal choice. The importance of research in the field of identifying the factors affecting the mental image of consumers of health-medical equipment in Iran is due to its wide impact on the fields of health and treatment, economic and social. In general, the results of this research help to improve the health system, improve medical services, and create more transparency in the medical equipment market, all of which lead to increasing the trust and satisfaction of consumers, and considering the importance of the exchange of medical equipment and health in the society, knowing the factors It is important to affect the mental image of the consumer, so this study aimed to identify the factors affecting the mental image of the consumer of medical-health equipment.
Methods: The current research was applied, exploratory and qualitative research, and the field study was conducted using database theory, which was approved by the Code of Ethics Commission of the Islamic Azad University of Sari branch with the code IR.IAU.SARI.REC.1403.274. Instead of testing its hypotheses, database theory explores the production of knowledge and the construction of a theory arising from the context of society and the perspective of subjects. The statistical population of the present study was specialists and managers of companies active in the medical equipment industry of Mazandaran province. Sampling was done by targeted sampling; in this way, the companies and people who were considered to be better options were investigated and the number of samples continued until theoretical saturation was reached. Theoretical saturation means that no new items are added to the research findings by repeating the interview. According to this issue, the sample size was finally 12 cases. Data were collected using in-depth semi-structured and unstructured interviews and were analyzed using the grounded theory method. In the process of database theory, it was emphasized by using the steps of data analysis including open, central, and selective coding and developing a logical model or a visual description of the generated theory.
Results: The effective factors were classified into four groups, which included structural, economic, organizational, and marketing components.
Conclusion: In general, the investigation of factors affecting the mental image of consumers of medical and health equipment shows that all four categories of manufacturing and production, economic, organizational, and marketing components mutually affect consumers' decision-making. On the one hand, quality and innovation in production along with safety standards can attract the trust and confidence of customers and encourage them to buy quality products. On the other hand, economic aspects such as appropriate pricing and access to financial resources make medical and health equipment accessible to a wider range of consumers. The role of organizational and legal policies in creating a strong legal and regulatory platform for purchasing equipment also helps to maintain quality and reduce related risks. Finally, efficient marketing strategies including targeted advertising and understanding customer needs can lead to customers' preference for more authentic and quality brands.
Fahimeh Hasankhani Kouhestani, Hassan Vahedi, Seyed Hossein Hosseini,
Volume 31, Issue 1 (3-2024)
Volume 31, Issue 1 (3-2024)
Abstract
Background & Aims: Medical centers as the main centers for providing medical and care services have a special importance in the marketing of medical products. These environments are places of direct interaction between medical equipment and their main users, including doctors, nurses, and patients. Medical products used in medical centers must be evaluated very carefully in terms of quality, efficiency, and safety because they directly affect patients' health and treatment results. Therefore, medical centers play a key role in the introduction and acceptance of medical products and can be used as a platform for practical evaluation of these products and demonstration of their capabilities. In addition, the recommendation of doctors and the positive experiences of the treatment staff in using this equipment can act as an indirect advertising tool and affect the expansion of the market for these products. Therefore, it is crucial to focus on the needs and expectations of hospitals in formulating marketing strategies for medical products. Consumer behavior of health-oriented products plays a very important role in the use of medical equipment in medical centers. In medical environments where medical and care services are directly related to the health of patients, choosing the right medical equipment is very important. These equipment must not only have high quality and efficiency but must also be well understood and accepted by the medical community and patients. Appropriate consumer behavior can be influential in their decisions to buy and choose products. One of the basic challenges in this field is the difference in the different approaches of consumer behavior of health-oriented products. In this regard, it should be said that many people applying for health-oriented products, in addition to attractive advertising features, consider sufficient scientific and practical information to win their trust. In this regard, the use of digital marketing methods, medical exhibitions, presenting scientific reports, and holding educational workshops can be effective on consumer behavior and increase the individual's purchase demand. However, consumer behavior in the hospital environment faces limitations such as different preferences of the audience. This issue makes the design and implementation of advertising campaigns in this environment require more precision and planning to influence consumer behavior. Also, understanding the needs of hospitals, doctors and patients by companies that produce and distribute medical equipment is an important factor in the success of marketing these products, provided that they also pay attention to consumer behavior. Therefore, investigating the effect of consumer behavior on medical equipment in hospital environments and identifying effective strategies to increase this variable can lead to improving the performance of companies that produce and supply this equipment and improve the quality of healthcare services. Therefore, this study aimed to develop a qualitative model of consumer behavior of health-oriented and medical products in medical environments.
Methods: The research method in terms of strategy, qualitative, in terms of the implementation path, descriptive and qualitative, that is, the foundational data theorizing method, semi-structured interviews (theoretical saturation), and in terms of the goal, according to the capacity of building models, tools and Application has three dimensions, practical, fundamental and development (theoretical). The systematic method of Strauss and Corbin was used in this research. The statistical population of this qualitative study included all researchers and university professors specializing in the field of marketing and some activists in the field of marketing in the sale of health and medical equipment. The size of the statistical sample (participants in the research) in the qualitative part was 20 until reaching theoretical saturation through semi-structured Delphi interviews. To analyze the data, open, central, and selective coding was done by selecting the main categories of the research based on the following pattern until reaching theoretical saturation.
Results: The results showed that the categories were identified in the form of 26 category codes and 95 items, and the heart of the 6 constructs of the paradigm model as the central phenomenon (3 categories and 13 concepts), causal conditions (4 categories, 15 items), contextual conditions (7 categories, 25 items), intervening or mediating conditions (5 categories, 15 items), strategies (3 categories, 12 items) and consequences (4 categories, 15 items).
Conclusion: The conclusion of this study shows that in the competitive market of health and medical supplies, designing a qualitative model of consumer behavior that pays attention to various factors such as information transparency, personalization of communication, and social responsibility can help brands succeed in attracting and retaining customers. It helps a lot. Brands that create a personalized experience and clear and authentic communication with a proper understanding of customer needs and preferences can gain customers' trust and loyalty. This model allows brands to communicate with customers effectively and efficiently by using new digital marketing tools, such as influencer marketing, online interactions, and targeted advertising, and by responding to society's expectations, have a positive impact on customers' views and experience. In general, the qualitative model of consumer behavior in medical and health-oriented devices enables brands to respond to the changing needs of the market by identifying and applying key dimensions, strengthening their position, and creating a positive and value-added experience. , improve their market share sustainably.
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