Razi Journal of Medical Sciences

fa عوامل علّی مؤثر بر راهبردهای رسانه ملی ایران در بالابردن سطح نانو پزشکی براساس ابعاد هفت گانه سلامت Investigating the Prevalence of Risky Behaviors and Their Relationship with the Components of Sensation Seeking in Patients Referred to Social Emergency روانشناسی بالینی Clinical Psychiatry پژوهشي Research زمینه و هدف: نانوپزشکی فن به کارگیری تدابیر نانوتکنولوژی است و راه حلی است برای پایان دادن به بحران‌های جهانی مراقبت‌های پزشکی. نانوتکنولوژی قادر به تشخیص، پیشگیری و معالجه بیماری‌ها می‌باشد. لذا هدف از این پژوهش عوامل علّی مؤثر بر راهبردهای رسانه ملی ایران در بالابردن سطح نانو پزشکی براساس ابعاد هفت گانه سلامت بود. روش کار: پژوهش حاضر بر حسب هدف از نوع تحقیقات کاربردی است. مشارکت کنندگان در تحقیق حاضر شامل اساتید، پزشکان و صاحب نظران در سه حوزه  نانو پزشکی، سلامت و بهداشت، ارتباطات رسانه میباشند. از میان 27 نفر مصاحبه شونده، 12 نفر پزشکان شامل پزشکان نانو پزشکی، پزشک عمومی ، متخصص و فوق تخصص کسانی انتخاب شدند که عضو کارگروه اطلاع رسانی سلامت بوده و یا به نوعی با بحث اطلاع رسانی و فرهنگ سازی در حوزه سلامت در ارتباط بودند. در این تحقیق روش نمونه گیری، نمونه گیری نظری است. در تحلیل داده‌ها در روش گراندد تئوری سه مرحله کد گذاری باز، کدگذاری محوری و کدگذاری گزینشی توسط استراوس و کوربین (1998-1990) کامل و ارتقا یافته‌اند. یافته ها: جهت گیری رسانه ملی شامل نهادینه سازی علم نانو پزشکی و سلامت در رسانه ملی، اهمیت کارایی رسانه در حوزه سلامت میباشد. رضایت مندی رسانه ملی شامل افزایش پویایی و مشارکت  اجتماعی  همکاری رسانه ملی با مخاطبان در ارتقای نانو پزشکی و سلامت میباشد. سیاست گذاری هوشمندانه رسانه ملی شامل تولید برنامههای راهکار محور رسانهای، آیندهنگری و برنامه ریزی رسانه ملی، تصمیم گیریهای مدبرانه محتوایی در رسانه ملی برجسته سازی اطلاعات در رسانه ملی، اهمیت سیستم سلسله مراتبی در سازمان رسانه ملی، توجه به سلامت  مخاطبان در بین دستگاه متولی میباشد. نتیجه‌گیری: با توجه به نتایج حاصل از این پژوهش عوامل علّی مؤثر بر راهبردهای رسانه ملی ایران در ارتقای نانو پزشکی مبتنی بر ابعاد هفت گانه سلامت عبارتند از: توانمند نکردن افکار عمومی، پوشش نامناسب رسانه‌ای، فقدان خبرگی، ضعف سواد سلامت، عدم اعتبار رسانه ملی، مشارکت پایین  مخاطب، ضعف برنامه سازان رسانه ملی، ضعف دروازه بانی رسانه ملی، ضعف محتوای رسانه ملی.   <div style="text-align: justify;">Background & Aims: Medical nanotechnology is the application of nanotechnology in the medical field, which can provide solutions to global healthcare and treatment crises. This technology is capable of diagnosing, preventing, and treating diseases. Nanomedicine is one of the most advanced branches of medical science, which uses engineered nanostructures and nanodevices to repair, control, and modify human biological systems at the molecular scale. The basic tools of nanomedicine can be used for disease detection, drug delivery, and hormone distribution in the treatment of chronic diseases and bodily system deficiencies. The significant growth of modern medical technologies, especially in recent years, has led to groundbreaking advancements in various fields such as drug delivery, virus detection, tissue engineering, DNA sequencing, diagnostic tools, telemedicine, and surgical equipment, improving the quality of life and individual health. With the use of these technologies, health organizations can provide complete and accurate patient data to doctors, thereby offering optimal treatment programs and more effective healthcare services. On the other hand, nanomedicine provides extensive opportunities in diagnosis and treatment through the design and use of nanoscale medical devices, which can potentially help reduce or even eliminate diseases, aging, and mortality. It is predicted that the global achievement of medical nanotechnology was worth 5.8 billion dollars in 2016 and increased to 10.4 billion dollars by 2021. As nanomedicine undergoes a significant transformation in health, it is necessary to first address the concept of health. Health is defined as the complete physical, mental, and social well-being of an individual. In other words, health is not just the absence of disease but includes the general physical, mental, social, and economic status of individuals. According to the World Health Organization, wellness is a positive concept that emphasizes the resources and capabilities of individuals, society, and the body. To achieve health, seven components are considered: physical health, mental health, emotional and psychological health, environmental health, social health, spiritual health, and occupational health. In the context of nanomedicine and health, examining research gaps in media policy and its impact on advancing nanomedicine is essential. In Iran, the demand and need for media policy in nanomedicine and health have not yet fully emerged, and most of the responsibility for education and culture in this area rests with the media. Therefore, identifying barriers and causes of media failures in this field and proposing new strategies to achieve the goal of advancing nanomedicine and public health is highly important. Thus, the aim of this research is to identify factors affecting the strategies of the national media in promoting nanomedicine based on the seven dimensions of health. Methods: This research is applied in nature. The participants of the study include professors, doctors, and experts in three areas: nanomedicine, health, and media communication. Out of 27 interviewees, 12 were selected, including nanomedicine doctors, general practitioners, specialists, and those who were part of the health information dissemination task force or were somehow involved in public health awareness. The sampling method used in this research is theoretical sampling. Data analysis in grounded theory method involved three stages: open coding, axial coding, and selective coding, as developed by Strauss and Corbin (1990-1998). Results: The orientation of national media includes institutionalizing nanomedicine and health in national media, and emphasizing the effectiveness of the media in the health domain. National media satisfaction involves increasing dynamism and social participation, with national media collaborating with the audience in advancing nanomedicine and health. Smart media policymaking involves producing solution-oriented media programs, foresight, and planning by national media, wise content decision-making, highlighting information in national media, the importance of the hierarchical system in national media, and attention to the health of the audience by responsible authorities. Conclusion: The results of this study show that various factors affect the strategies of national media in promoting nanomedicine based on the seven dimensions of health. Weaknesses in media production, lack of expertise, and lack of democracy in the media are among the factors that hinder the production of scientific and specialized content on nanomedicine. Furthermore, the lack of health literacy in society, along with insufficient awareness of nanomedicine among the audience and the failure to utilize relevant expertise in the media, reduces the effectiveness of national media in this field. Additionally, the weaknesses in gatekeeping and media monopoly, which control information and prevent the presentation of diverse viewpoints, are other obstacles to the growth and development of public awareness in this area. Inappropriate policymaking and failure to empower public opinion in health and nanomedicine further hinder the full utilization of national media's potential in this area. Overcoming these challenges requires significant changes in planning, content production, and media approaches. Enhancing health literacy, using nanomedicine experts in program production, and creating a democratic and specialized space in the media can help improve public awareness and the effectiveness of national media in promoting and expanding nanomedicine in society. Ultimately, national media should play an effective and efficient role as a key factor in educating and promoting nanomedicine across various dimensions of health.  </div> عوامل علّی, راهبردها, رسانه ملی, نانو پزشکی, سلامت Causal Factors, Strategies, National Media, Nanomedicine, Health 1 10 http://rjms.iums.ac.ir/browse.php?a_code=A-10-8400-1&slc_lang=fa&sid=1 Fatemeh Qadian Anarmarzi فاطمه قادیان انارمرزی 3900319475328460090078 0009-0008-2913-4674 No PhD Student in Communication Sciences, Department of Communication and Business, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran دانشجوی دکتری علوم ارتباطات، گروه آموزشی ارتباطات و کسب وکار، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران Farahnaz Mostafavi Kohangi فرحناز مصطفوی کهنگی Mostafavi.f@pnu.ac.ir 3900319475328460090079 3900319475328460090079 Yes Assistant Professor, Department of Social Sciences, Payam Noor University, Tehran, Iran استادیار گروه علوم اجتماعی، دانشگاه پیام نور، تهران ، ایران Siamak Korang Beheshti سیامک کورنگ بهشتی 3900319475328460090080 3900319475328460090080 No Assistant Professor, Department of Management, Isfahan (Khorasgan) Branch, Islamic Azad University, Isfahan, Iran استادیار، گروه مدیریت، واحد اصفهان (خوراسگان)، دانشگاه آزاد اسلامی، اصفهان، ایران