Volume 30, Issue 6 (9-2023)                   RJMS 2023, 30(6): 0-0 | Back to browse issues page

Research code: 01
Ethics code: 01
Clinical trials code: 01

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Komili Esfahani M, Saeedi H, kheiri B, Abdulvand M A. Correlation Analysis of Factors Affecting the Development of Medical and Health Tourism in Iran. RJMS 2023; 30 (6)
URL: http://rjms.iums.ac.ir/article-1-7783-en.html
assistant professor, PhD of business management Of Yadegar emam azad university,Management group , saeedi@iausr.ac.ir
Abstract:   (43 Views)
Introduction and purpose: Globalization not only directs trade across borders, countries, and continents but also brings the emergence and development of the concept of tourism. Medical tourism enables patients to choose medically superior countries for treatment. Traveling abroad for medical care to different international places is normal and not a new phenomenon. Today, medical tourism has become a favorite value in the new tourism category. Medical tourism has become a choice for medical care and is growing rapidly. These phenomena are a combination of medical activities and self-centeredness that have positive effects on economic and health investment in a country. This helps employment, foreign exchange income, infrastructure, health, and quality standards of the destination country. Some countries are starting to promote medical tourism to gain benefits. Advances in information and technology, especially in transportation, health, and medical treatment, have created many changes in communication between countries and interactions between people around the world, and these changes are increasing. As a result, the progress of medical tourism is increasing and becoming more global than ever before, hence the number of people traveling for medical tourism is developing and developing countries are trying to increase their share in medical tourism. From the point of view of medical tourists, being informed and updating the specific developments of each country in the field of medicine, technical and pharmaceutical inventions and innovations, security regulations, and protecting the privacy of patients are some of the critical success factors that they, before choosing It is known as an important medical tourism destination. Iran, with 31 provinces and a population of about 80 million people, located in Central Asia, like many countries, has invested in medical tourism, and people from Pakistan, Afghanistan, Turkey, Turkmenistan, Azerbaijan, Armenia, and Arab countries like The UAE, Qatar, and Bahrain, where the majority are Shiite Muslims, turn to Iran for treatment. Nevertheless, there is still no codified and coherent framework of factors affecting medical and health tourism in Iran among domestic researchers. Therefore, any obstacle that hinders the development of health tourism in the country, can take this field of tourism more than the views and it should be noted that these obstacles will never disappear to increase the needs of the market, but it can be By identifying them, he prevented these obstacles to some extent and removed them to some extent. Iran is one of the countries that, due to the presence of specialized hospitals, can have many advantages for the treatment of foreign patients, but this type of attracting patients has always faced a series of obstacles that have caused the people of these regions to They are sedentary or face issues and problems in commuting and other cases; Therefore, this research, based on various studies and interviews with experts in this research, tries to examine the relationship between factors affecting the development of medical and health tourism in Iran.

Methodology: This research applied, quantitative and survey. The research model was extracted by researchers in the field of factors affecting medical tourism in Iran, relying on qualitative methods. The statistical population was all users of medical tourism services in the country, 390 of whom answered a 46-question questionnaire created by the researcher. Smart Pls software was used for confirmatory factor analysis and path analysis.

Findings: The results have shown that causal factors to the main category by 0.86; The main category affected strategies by 0.94, intervening factors on strategies by 0.88, underlying factors on strategies by 0.89, and strategies on outcomes by 0.89.

Conclusion:  According to the obtained results, there is a great weakness in terms of medical infrastructure in the country, that is, Iran has not succeeded in establishing ideal hospitals and medical centers in the whole country by international standards. Introduce its capabilities in the field of treatment to the world and global health tourists, and more attention should be paid to this matter. Medical tourism is a growing alternative for the domestic treatment of patients, which is guaranteed by the parameters of availability, convenience, cost-effectiveness, and ethical comparisons of medical methods in the country of origin and host. Health and medical tourism can be branched into a set of interrelationships between dental tourism, stem cell tourism, abortion tourism, health and welfare tourism, organ transplant tourism, and beauty tourism. The time frame of the current research was single-section and the variables were examined only in one period of time. Also, facing the pandemic crisis during the research period is another limitation of the research. Considering that this research, research was cross-sectional, future research can be done longitudinally and based on the findings of several continuous periods to investigate the effective and affected factors of branding in medical tourism to create value for customers. This department did and expanded the process of changing its models. On the other hand, considering the cultural-social diversity and geography of Iran, in separate research, it is suggested that the model of marketing and branding barriers of medical tourism in the country be carried out in the subcultures of different cities to control the possible cultural-social effect on the model. And finally, it is suggested to investigate the possibility of implementing the developed model in other periods in future research.
Type of Study: Research | Subject: Clinical Psychiatry

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