Volume 24, Number 160 (10-2017)                   RJMS 2017, 24(160): 0-0 | Back to browse issues page

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Factors influencing patient choice of a medical consultant in Tehran. RJMS. 2017; 24 (160)
URL: http://rjms.iums.ac.ir/article-1-4392-en.html

Abstract:   (1362 Views)

Introduction: Understanding patients’ expectations help providers meet patients’ needs better and improve services accordingly. This study aimed to determine factors affecting patient choice of a physician in Tehran.

Methods: Data were collected using a validated questionnaire in this cross- sectional study. Cluster sampling method was used to recruit 400 patients. Data were analyzed using SPSS software.

Results: The most important factors in choosing physicians were package of services, process of providing the services and product (type of service required). Promotion was an important factor in choosing a medical consultant.

Conclusion: Knowledge of factors affecting patient choice of a physician can be used in marketing strategies by physicians. Understanding patients’ preferences and expectations leads to quality healthcare care services.

Key words: Patient choice, Physician, Patient satisfaction, Marketing

Type of Study: Research | Subject: Medical

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